“When
writing and communicating for a business, you have
to capture the essence of the enterprise and its leadership.
What you produce must reflect the persona of the organization.
It must ring true with its intended audience. So the
soaring rhetoric that shines for one client might come
across as pompous for another.
That’s why I invest the
time and make the extra effort to know the business
inside and out, and to present the business and its
leaders in a light that shows the best possible face
to employees, customers and investors.”
John C. Hawkins |