John has produced stellar communications for a number of
leading global and national companies, from speeches and
annual reports to employee communications, media statements
and crisis communications. He has advised CEOs and senior
executives on a host of critical issues ranging from healthcare
reform and environmental standards to national energy policy
and global warming. He also has created innovative community
relations programs designed to produce tangible results,
not just publicity.
As director of corporate communications for Aetna, John
led the team that created the innovative “Eye on DUI” program
to donate video cameras to local police for videotaping drunk
drivers. Working in concert with Mothers Against Drunk Driving
(M.A.D.D) and major metropolitan police departments, the “Eye
on DUI” program provided critical assistance to more
than 100 cities and ultimately was recognized with the highest
honor of the Public Relations Society of America, the Best
of Silver Anvil award.
In a front page article in The New York Times, John said, “We
wanted to do something beyond platitudes. Alcohol-related
auto accidents cost Aetna upwards of $250 million last year.
A 10 percent reduction would have a significant impact in
human terms and dollars, and get some folks into help before
they do serious damage.”
The Eye on DUI program demonstrates the strategic thinking
John brings to his work and his commitment to make sure public
relations programs have a meaningful impact.
He is a graduate of Princeton University and a published
author.
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